Digital signs of all types can be sold with the tips below.
Selling digital signs in person, via a phone call or online can be difficult, since many people don't want to hear anything at all from salespeople. However, knowing exactly what type of information people do want to hear is the first step in making the sale. With a few strategies to keep you ahead of the game, you'll have an easier time selling digital signs or ad space on digital signs.
Visual Examples
When you're selling anything, including ad space on a digital sign or the digital sign itself, it's important to have a visual example of the product to show your prospective buyer. Bring photos of digital signs that you have sold to other companies or photos of groups of happy customers looking at a digital sign ad in a mall to show that the sign is being seen by many people. On second or third meetings, show small models of the signs or tell your potential buyer to meet you near an actual digital sign that you have sold. There's no better way to show someone how something works than to display a working model.
Numbers
Visual examples of how the signage works will increase a buyer's interest, but you'll also have to have some statistics to back up the images. Not only can you show a photo of people looking at the signage to display consumer appeal, you can also let the buyer know roughly how many people per day will see the sign. Use these numbers to specifically mention your potential buyer. For example, say, "If you place your digital sign in the local mall, an average of 300 people will be looking at your products." If you've sold digital signs or ad space on digital signs in the past, use your past buyers' experiences to entice future buyers. For example, if a past customer has let you know that your sign increased the company's business by 10 percent, add that quote to a new flier promoting your digital signs. Statistics, percentages and feedback prove that your signs are worth buying.
Promotions
Buyers of any product, including digital signs and ad space, want to feel like they're getting a good deal. It's your job as the salesperson to give them one. Even a start-up company can offer deals, whether it be "buy one sign, get one free" or "receive a free T-shirt with your first digital sign ad," a promotion will draw potential buyers to your flier and will ensure at least a few more minutes of potential buyers listening to what you have to say. Choose a deal that you can afford to provide and make it one of the first things you say on the phone or in person, as well as on the top of your fliers. If your buyer seems interested but doesn't close the first time, touch base with them later when you have a new promotion.
Compare and Contrast
As with many products for sale, multiple companies and versions exist. To ensure more sales for your specific product, you should tell potential buyers why your digital signs are better than other digital signs on the market. Do this at the end of your sales pitch, because you want to tell reasons why your signs are worth buying before you tell reasons why other signs are not worth buying. Mention the quality of your product, the visibility of your product and reiterate the numbers and promotions you may have already stated. If other signage companies have had scandals or you know of cheaply made signs, tell the buyer about them and explain how your signs are better.
Tags: digital signs, digital sign, digital signs space, many people, potential buyers, signs space
