Successful newspaper columns have a hook and a conversational tone.
Typically, veteran journalists are rewarded with their own columns, which print on a regular basis in newspapers and provide a steady income. These writers are then referred to as columnists. Columns can be personal, serious or humorous, and often focus on one specific topic, though sometimes they can change subject matter. The advantage of writing a column is the amount of freedom you have as a writer. As long as your voice is strong and distinct, you can carve out your own niche in the world of newspapers.
Op-Ed Columns
Most newspapers have some version of an opinion-editorial column. Some, such as "The New York Times," are famous for these pieces. Factual information, statistics and interviews are all important elements to creating a strong op-ed column. Although opinions are part of the writing, the columnist must back up personal statements with convincing evidence. This variety of column is best for someone with an analytical mind who is well-versed on current events.
Advice Columns
An advice column typically answers questions and addresses other thoughts from readers' letters, which are reprinted with the writer's response. A column might focus on relationship, financial or career advice. It is important that the columnist have experience in the subject so that they are taken seriously. An advice column can be very rewarding because you receive immediate feedback from helping others.
Entertainment Columns
One of the most popular columns in any given newspaper is the entertainment column. Entertainment columnists review movies, restaurants and attend local cultural events. They are recognized as knowledgeable members of the community and provide newcomers with useful information. A good entertainment column should communicate expertise and interest in the topic at hand. Since not everyone can write a good column about movies or food, those who can will find lucrative, vibrant opportunities available.
Sports Columns
A sports columnist differs from a sports reporter in their coverage of local teams. A columnist remains less focused on statistics and more on the individuals and their stories, and typically know a lot about team history and tradition. The sports pages will always provide the game score, but the columnist will add a personal touch to the action taking place within the community.
Humor Columns
A humor columnist should maintain a good sense of humor while trying to make others laugh about the lighter side of any topic. News stories with a funny twist, as well as funny or annoying current events, can enrich a humor column. These writers must strike the right balance between amusing and ridiculous. The columnist may go too far for easy laughs, and the result will be silly and less people will read their work; there should always be purpose behind the writing.
Making Your Column Work
Regardless of the type of column you choose to write, remember to cultivate a consistent voice. Readers should know what to expect from one week to the next. Be conversational, but not too informal. Do not talk down to your readers. Appeal to the widest possible audience, but realize that you cannot constantly please everyone. A successful column will keep readers always in anticipation.
Tags: advice column, current events, entertainment column, These writers
