The Importance of Visual Aids for Memory
Images used in presentations to enhance understanding of content are referred to as visual aids. When used in an effective manner, visual aids provide memory links so that information is better retained.
Background
In 1983, Psychologist Howard Gardner identified seven intelligences. Among these was spatial (visual) intelligence, the tendency to learn through images. Individuals who are generally spatial learners have a propensity to think in pictures or with art-related vocabulary such as color, space and texture.
Function
The primary purpose of visual aids is to effectively integrate auditory and visual information. The best visual aids reinforce rather than repeat what is spoken.
Examples of Visual Aids
Among the many kinds of visual aids are graphs, charts, scale models, videos, slide shows, maps, posters, drawings, photographs, cartoons and works of art.
Significance
According to "Visual, Auditory, and Kinesthetic Learners," approximately 40 percent of students have better recall of information if it is presented with pictures or other visual aids or prompts. Because so many individuals are visual learners, it stands to reason that the use of visual aids is an important recall mechanism.
Effects
Presentations illustrated with appropriate images are more interesting and engaging and thereby are likely to produce long-term retention of information.
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