Careers in Digital Media
If you've ever read an online article or a blog post or watched a YouTube video, you've experienced digital media. Because entrepreneurs have seen the high profit potential from diving into the digital media pool, it's no surprise that thousands of digital media positions are being filled each year. Below are five careers that are thriving in the world of digital media.
Website Designer
A web designer is responsible for creating custom designs for websites and blogs. Besides designing the look of websites, web designers often produce logos and other branding material for websites. If you want to become a website designer, most employers will require a minimum of an associate's degree in graphic design and a portfolio of previous work. According to payscale.com, the average annual salary of a web designer with one to four years of experience ranges from $31,896 to $46,536.
Blogger
A stream of online entrepreneurs have been drawn to the blog scene by the reported six-figure incomes of successful bloggers Darren Rowse, Yaro Starak and Steve Pavlina. Unfortunately, the majority of newcomers fail to realize a full-time income through blogging. Payscale.com reports that successful fulltime bloggers with one to four years of experience manage to earn an annual salary in the range of $28,956 to $41,459.
SEO Marketing Strategist
An SEO (search engine optimization) marketing strategist is responsible for devising a marketing plan to improve clients' search engine rankings. This is a highly valuable service to clients because a high ranking in search engines can save them from spending thousands of dollars in other venues of advertising. Most clients prefer SEO marketing strategists to have a degree in marketing or business; however, it is not a necessity. According to payscale.com, the average annual salary of an SEO marketing strategist ranges from $36,000 to $62,620.
Content Writer
Content writers are hired to write informational articles for websites and blogs. The articles typically range in length from 300 to 500 words. Employers and clients typically prefer writers with a bachelor's degree in journalism, English or communications; however, it is not a requirement for all positions. Articles that have been search-engine-optimized are quoted at a significantly higher rate than strictly informative articles, because of the expertise involved in producing optimized articles. According to payscale.com, a content writer with one to four years of experience can expect to earn an annual salary of between $30,535 and $43,396.
Copywriter
Copywriters are responsible for creating compelling copy that causes an increase in their clients' sales. Copywriters are hired to produce sales pages, squeeze pages, email marketing copy, sales letters, brochures and other marketing collateral materials. The majority of employers require copywriters to have a bachelor's degree in marketing, communications, business or journalism. Payscale.com reports that copywriters with experience ranging from one to four years earn an average annual salary of between $31,785 and $46,685.
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