Digital signage is the new billboard
Digital signage allows you to display customized messages to large-screen video monitors placed at strategic locations throughout a building. Messages used with a digital signage system can be stationary graphics or animated elements that combine video and audio. These messages are designed to achieve specific communication objectives to visitors, customers or employees. A digital signage system can be as simple as one computer feeding multiple monitors the same display or they can employ specialized software designed to provide messages unique to each display location.
Instructions
1. Select locations best suited for the display monitors or "kiosks." Choose high-traffic areas such as lobbies, cafeterias, main hallways or any public area. Exterior locations should consider best visibility from the main street leading to the building or main entrance of the building.
2. Choose monitors large enough to be easily viewed. Interior kiosks implement high definition flat-panel LCDs with at least a 42-inch diagonal screen size. Use wall mount hardware to position the LCD panels for best viewing in the chosen location.
3. Connect the monitors to the host computer. Digital signage systems requiring unique displays for each location will need a dedicated computer for each kiosk. The kiosk computer is controlled by a central computer running the digital signage software over a computer network. Systems that display the same message in all locations connect directly to the central computer using a video distribution amplifier.
4. Choose the digital signage control software. Systems that display the same message at all locations can use standard presentation software such as Microsoft PowerPoint or Apple iWork Keynote. Use specialized digital signage software such as Navori or Scala for presentations that require customization at each kiosk.
5. Install the digital signage software and create the presentation. Individual images, or "slides," should be designed much like billboards, with short easy-to-read messages that can be quickly understood. Video clips must likewise be short and keep in mind the message has only a few seconds to attract viewer's attention as they pass by.
Tags: digital signage, digital signage software, signage software, central computer, digital signage, Digital signage
