Tuesday, January 20, 2009

Health Fair Booth Tips

Start a health habit at your health fair booth.


Bring people to your health fair booth by appealing to their senses and giving them something in return. Present the information in your display in a concise and organized manner. A health fair booth may not provide everything that someone needs to know about a health topic, but it should get them thinking and give them the resources to find out more.


Location


Pick a location and time to host your health fair booth that is appealing to your target audience. Your target audience should visit the location naturally. For example, if your booth is providing information on breast cancer screening, put it with a beauty or fashion show that women will attend. If you are catering to college students, you may decide to hold the event in the student center during lunch. Put the display at eye level and along a walkway where people can see it from afar.


Curb Appeal


Play soft music to create interest in your display.


Get your message across with large, clear fonts and interesting graphics. Use a short list of important bullet points rather than large paragraphs of information. Give your poster or display a natural flow with appropriate spacing of information or numbering. Include pictures and props in your display to give a visual presentation. Play music or show a video to add interest. Highlight the name of your organization or your credentials as a part of the display to confirm the legitimacy of your presentation.


Freebies and Activities


Give away free pencils or pens.


Lure visitors to your health booth with a free gift or an activity that they can participate in. Pass out free pencils, bumper stickers, key chains or candy. Advertise a prize that they can sign up to win by visiting your booth. Conduct an activity for people to do that relates to the message of your booth. If you are addressing alcohol awareness, invite people to do tasks wearing "beer goggles" that distort their vision. Take peoples' blood pressure if your booth focuses on heart disease. You could invite someone to give free massages if your booth concerns stress issues. Take measurements and calculate body mass index to address weight management.


Followup Information


Give people something to take away from your booth so that they can find more information later on. Make a brochure or a pamphlet with notable websites, phone numbers and the names of organizations that relate to the topic of your booth. You could print the name of a relevant organization on free pencils or notepads and pass them out to visitors. Invite people to an event held at a later time to learn more information or access health services.







Tags: your booth, your health, free pencils, health fair booth, that they